Taking Charge of Our Lives

JUNE 13, 2019 - 9am to 2pm -
Hudson County Culinary Conference Center


Are you an entrepreneur struggling to get ahead in these highly competitive industries or markets? Do you want to better your physical, mental or financial well-being? Do you want to take charge of your life and your business to achieve financial freedom?

Join us for interactive panels and peer-to-peer sharing with successful Latinas and other women and men entrepreneurs who took charge of their lives and their businesses in these very competitive industries. Hear from companies and organizations that are disrupting these industries with products, services and technology that might be interested in your products or services. Ignite your passion to achieve your ideal beauty, health, and finances. You will gain a clear and deep understanding of what truly motivates you and work toward your own personal and entrepreneurial breakthrough.


WHO SHOULD ATTEND: Estabished entrepreneurs in the Beauty -Hair, Makeup, Fashion, Feminine Care-, Wellness -Spas, Massage Therapists, Chiropractors, Body and Essential Oils, Body Care products, Fitness and Holistic Health Providers-, Healthy products -organic, gluten free, parabens free, natural products- Wealth -financial, banking, real estate, mortage companies, business loans and products-, Tech Entrepreneurs in all areas of these industries. High and mid-executives in Diversity & Inclusion, Procurement, Business Development, CRS, Community Outreach, Product developers, Tech developers, members of entrepreneur organizations, chambers of commerce and professional associations or managers looking to recruit new members.


Cenia Paredes

Founder, Cenia New York

Celebrity Speaker

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Hon. Tammy S. Murphy

First Lady of New Jersey

Keynote Speaker (TBC)

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Ivana de Maria

Actor, Producer, Storyteller, Philanthropist, Advocate

Fireside Chat

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Dr. Chris M. Reber

President, Hudson County Community College

Welcome Remarks

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Hester Agudosi, Esq.

Chief Diversity Officer, NJ Office of Diversity & Inclusion

Opening Remarks

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Susana G Baumann

President & CEO, Latinas in Business Inc.


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08:00 AM - 09:00 AM
Registration, Breakfast & Networking

50 First participants to register will receive Door Prizes!

09:00 AM - 09:30 AM
Opening Ceremony

Introduction: Susana G Baumann, President and CEO, Latinas in Business Inc.
Welcome Remarks: Dr Chris M Webber, President, Hudson County Community College and Co-Host
Opening Remarks: Hester Agudosi, Esq., Chief Diversity Officer, NJ Office of Diversity & Inclusion

WORSHOPS: SESSION 1 (Breakout Rooms)

09:30 AM - 10:30 AM
1. WIN THE MARKETING BATTLE: How to get your foot in the door with major buyers

What are large companies looking for in diverse suppliers? How can you market your products to major chains? Learn from entrepreneurs who sold their products to large companies or influencers who worked for those companies and will share how you can sell your products to the general market.

Moderator: Fleriser Bello, Bellas Fashionistas
Panelists: Nelly Reyes, founder and CEO, Freshie Feminine Care; Sandra Garcia Lowery, Encounter Marketing and PR and

09:30 AM - 10:30 AM
2. THE HEALTHY CONSUMER TREND: What’s in it for me?

Consumers’ health is front and center for those who churn out the products that line stores shelves. “Organic,” “no added sugar or artificial ingredients,” “no-GMO,” or “gluten free” are now available to the consumer. Find out the trends that are disrupting the market and hear from companies and local incubators what you need to start or expand your healthy product business.

Moderator: Danay Escanaverino, LunaSol Media
Panelists: Esmeralda Herrera, Program Manager, Communitas Americas Incubator

09:30 AM - 10:30 AM
3.THE WELLNESS INDUSTRY: Users, providers and technology

Mindfulness, clean eating, spas and essential oils— it’s all part of the wellness trend that’s growing faster than the veggies in your friend’s rooftop garden. The wellness industry is now worth over $3.7 trillion. Hear from these entrepreneurs how they founded and expanded their wellness businesses, how technology is helping them grow and expand, and how they are riding the wellness wave.

Moderator: Dr. Ginny A. Baro; Fearless Women @ Work
Panelists: Silvina Rodriguez Picaro, CEO SRP Health Care Communications, Pilar Avila, CEO RENOVAD; Priti Pandya-Patel, Global Enterprises LLC

09:30 AM - 10:30 AM
4. PROGRAMAS PARA STARTUPS: Para Negocios entre 1 y 3 años (español)

Cuando se comienza un negocio no basta tener una idea; es necesario gestar un plan que proyecte el desarrollo y la ejecución del emprendimiento. Los programas y las incubadoras son excelentes herramientas para impulsar el nacimiento de empresas, pues proporcionan la asistencia necesaria para crecer. Conoce cómo funcionan y aprovéchalos para emprender.

Moderator: Gladys Voghlan, CEO K&G Services Agency
Panelists: Trinidad dela Rosa, Rising Tide Capital; Diana Franco, Director, Women Entrepreneur NYC

WORKSHOPS: SESSION 2 (Breakout Rooms)

10:45 AM - 11:45 AM
5. BREAK THE FUNDING BARRIER: Successful crowdfunding with Salvador Briggman

Register for this EXCLUSIVE workshop with Salvador Briggman, founder of the popular blog, CrowdCrux, which has been cited by the New York Times, The Walls Street Journal, CNN, and more. He helps entrepreneurs raise money on crowdfunding platforms like Kickstarter and Indiegogo.

10:45 AM - 10:45 AM
6. STRATEGIES AND TECHNOLOGY: Grow Your Business to the Next Level

Do you want to expand your business but don’t know how? Are you stagnant and need to create new strategies or technology to secure the growth of your business? You may be wondering how to take the next step. Hear from entrepreneurs who successfully strategized their businesses' growth and from technology experts who can help you achieve a new level of success.

Moderator: Dr Dale G Caldwell, ED, Rothman Institute of Innovation and Entrepreneurship
Panelists: Michael Santos Mortgage, MLB Residential Lending LLC; Carlos Yepez, PNC Bank; Luis Cuneo, MOJAVI

10:45 AM - 11:45 AM
7. BRANDING: Influence in the Era of Social Media

Your brand is your company's identity. It is the link that connects your company to your customers and vice versa. A strong brand provides your business value. It is reflected in everything from "look and. feel" to your mission and vision. A strong brand provide value to your organization well beyond your physical assets. Join our Branding Experts and Social Media Influencers to discuss how you can also create a strong brand for your company and for you!

Panelists: LeAura Luciano, social media beauty influencer and branding ambassador for major corps., Stephanie Flor, internationally renowned celeb makeup artist and social media influencer; Victoria Jennifer Rodriguez, VJR Enterprises

10:45 AM - 10:45 AM
8. TU INDEPENDENCIA ECONOMICA: Toma Control de tu Vida y tus Finanzas (español)

Si tienes una idea y no sabes por dónde empezar, o quieres desarrollar o establecer tu negocio con servicios y programas que te ayuden a capacitarte y ampliar tus oportunidades económicas en forma independiente, escucha estas oportunidades y recursos para que comiences tu propio negocio.


11:45 AM - 12:15 PM
Networking, Exhibitors and Multi-Activity Break

Network with other entrepreneurs, company executives and VIP guests. Visit exhibitors and learn about products and technology.

12:15 PM - 12:30 PM
Fireside Chat with Ivana de Maria

Informal conversation with Ivana de Maria, Actor, TV Writer and Producer, and Women's Advocate. Ivana will present her new application StoryPlace, an egoless platform that tells extraordinary stories.
Fireside Chat Facilitator: Jackeline Cacho, award-winning journalist and TV Producer, Triunfo Latino


12:30 PM - 01:00 AM
Welcome to the Awards Ceremony and Remarks

Susana G Baumann, President and CEO, Latinas in Business Inc.
Ammie Salom-Rodriguez, Board Member, Lupe Fund
Luis O De La Hoz, President, Statewide Hispanic Chamber of Commerce of New Jersey

01:00 AM - 01:30 AM
Celebrity Speaker

Cenia Paredes, Fashion Designer and Founder, Cenia New York

01:30 AM - 02:00 AM

Special Award: Business Champion to Mayor Wilda Diaz, City of Perth Amboy
Latina Entrepreneur of the Month Awards
Conference Adjourn


& Latina Entrepreneur of the Month Awards


Buy your ticket today to make sure your spot is reserved!


Maria del Pilar Avila, Founder, Renovad, InterDUCTUS (CA)

Panel Speaker

Dr Ginny A Baro, Founder, CEO, Fearless Women @Work (NJ)

Panel Moderator

Fleriser Bello, CEO, Fleriser Bello Inc.

Panel Moderator

Salvador Briggman, founder & Editor in Chief, CrowdCrux (NY)

Workshop Speaker

Dr Dale G Caldwell, ED, Rothman Institute of Innovation and Entrepreneurship

Panel Moderator

Danay Escanaverino, CEO LunaSol Media LLC (VA)

Panel Moderator

Stephanie Flor, Celerity Makeup Artist, Around the World Beauty (NY)

Panel Speaker

Diana Franco, Director, WE NYC -Women Entrepreneurs of New York City (NY)


Sandra Garcia Lowery, Founder, Encounter Marketing & Public Relations

Panel Speaker

Esmeralda Herrera, Senior Program Manager, Communitas America

Panel Speaker

LeAura Luciano, Social Media Influencer, (NY)

Panel Speaker

Priti Pandya-Patel, Global Life Enterprises (NJ)

Panel Speaker

Nelly Reyes, Founder, CEO Freshie Feminine Care (NJ)

Panel Speaker

Victoria Jenn Rodriguez, Founder & CEO, VJR Enterprises

Panel Speaker

Silvina Rodriguez Picaro, Founder, SRP Health Care Communications (FL)

Panel Speaker

Trinidad de la Rosa, Spanish Language BSM, Rising Tide Capital (NJ)

Panel Speaker

Michael Santos, MLB Residential Lending LLC (NJ)

Panel Speaker

Gladys Voghlan, co-founder K & G Agency Solutions (NJ)

Moderadora de Panel

Carlos Yepez, VP Business Relationship Manager, PNC

Panel Speaker


Buy your ticket today to make sure your spot is reserved!



We loved every single second of the event! The workshops were very informative, we loved the topics, we loved the panelists, and we loved learning from the experts!! Also, it was great that it included lunch!"

Anonymus from 2018 EEL survey Participant

Thanks to Susana G. Baumann & for an excellent event!
The #2018LatinaExpo and Entrepreneur Empowerment Lunch were absolutely inspiring. I loved your questions at the branding session. Let’s geek out on branding again soon."

Danay Escanaverino, CEO. LunaSol Media LLC Speaker

Brand Your Business Brand Yourself was great! The speakers were way more knowledgeable and it could've continued for at least two hours. This was the topic most of us wanted to hear in the age of social media. I believe it was the most important workshop of them all."

Anonymus from 2018 EEL survey Participant

I loved that it was hands on. They were too short to really get into the subjects fully."

Anonymus from 2018 EEL survey Participant

Susana G. Baumann we appreciate the wonderful results of your tireless efforts. is a true driver for women empowerment and business growth. Thanks for having me as a guest speaker. Excited for the future and upcoming events!"

Ana Torres, CEO Global Voice TN Speaker

Excellent event, Susana. Congratulations!"

Jackeline Sansone, Branch Manager, Investors Bank Sponsor

Come and celebrate!



Hon. Mayor Wilda Diaz

Mayor, City of Perth Amboy


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Organized by Latinas in Business Inc., a membership non-profit organization that advocates for the economic empowerment of Latinas and other minority women entrepreneurs

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  • 161 Newkirk Street, Jersey City, New Jersey, United States
  • Culinary Conference Center