Taking Charge of Our Lives

JUNE 13, 2019 - 9am to 2pm - JERSEY CITY, NJ


Are you an entrepreneur struggling to get ahead in these highly competitive industries or markets? Have you accomplished certain degree of success but have reached a plateau and need to shake things up to get to the next level? Do you want to better your physical, mental or financial well-being? Do you want to reclaim your natural beauty and vitality, re-establish balance and fulfillment and take charge of your life and your business to achieve financial freedom?


& Latina Entrepreneur of the Month Awards

Join us for interactive panels and peer-to-peer sharing with successful Latinas and other women and men entrepreneurs who took charge of their lives and their businesses in these very competitive industries. Hear from companies and organizations that are disrupting these industries with products, services and technology that might be interested in your products or services. Ignite your passion to achieve your ideal beauty, health, and finances. You will gain a clear and deep understanding of what truly motivates you and work toward your own personal and entrepreneurial breakthrough.


Cenia Paredes

Founder, Cenia New York

Celebrity Speaker

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Hon. Tammy S. Murphy

First Lady of New Jersey

Keynote Speaker (TBC)

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Ivana de Maria

Actor, Producer, Storyteller, Philanthropist, Advocate

Fireside Chat

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Dr. Chris Reber, PhD

President, Hudson County Community College

Welcome Remarks

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Hester Agudosi, Esq.

Chief Diversity Officer of NJ

Opening Remarks

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Entrepreneur Empowerment Workshops

SESSION 1 - 9:30am to 10:30 am SESSION 2 - 11:30 to 12:30am


Maria del Pilar Avila, Founder, Renovad, InterDUCTUS (CA)

Panel Speaker

Dr Ginny A Baro, Founder, CEO, Fearless Women @Work (NJ)

Panel Moderator

Danay Escanaverino, CEO LunaSol Media LLC (VA)

Panel Moderator

Stephanie Flor, Celerity Makeup Artist, Around the World Beauty (NY)

Panel Speaker

Diana Franco, Director, WE NYC -Women Entrepreneurs of New York City (NY)


LeAura Luciano, Social Media Influencer, (NY)

Panel Speaker

Sugey Palomares, Social Media Manager, Family Circle (NY)

Panel Speaker

Nelly Reyes, Founder, CEO Freshie Feminine Care (NJ)

Panel Speaker

Silvina Rodriguez Picaro, Founder, SRP Health Care Communications (FL)

Panel Speaker

Trinidad de la Rosa, Spanish Language BSM, Rising Tide Capital (NJ)

Panel Speaker

Gladys Voghlan, co-founder K & G Agency Solutions (NJ)

Moderadora de Panel


SESSION 1 (Please choose one workshop from each Session - then select your ticket below)

09:30 AM - 10:30 AM
1. Win the Marketing Battle: How to get your foot in the door with major buyers

What are large companies looking for in diverse suppliers? How can you market your products to major chains? Learn from entrepreneurs who sold their products to large companies and from companies with a solid supplier diversity program how you can sell your products to the general market.

09:30 AM - 10:30 AM
2. The Healthy Consumer Trend: What’s in it for me?

Consumers’ health is front and center for those who churn out the food products that will line supermarket shelves in the next year. Selections like “organic,” “no added sugar or artificial ingredients,” “no-GMO,” or “gluten free” are now available to the consumer. Find out the trends that are disrupting the market and hear from companies and local incubators what you need to start or expand your healthy product business.

09:30 AM - 10:30 AM
3. The Wellness Industry: Users, providers and technology

Mindfulness, clean eating, spas and essential oils— it’s all part of the wellness trend that’s growing faster than the veggies in your friend’s rooftop garden. The wellness industry is now worth over $3.7 trillion. Hear from these entrepreneurs how they founded and expanded their wellness businesses, how technology is helping them grow and expand, and how they are riding the wellness wave.

09:30 AM - 10:30 AM
A. Incubadoras: Oportunidades para negocios entre 1 y 3 años

Cuando se comienza un negocio no basta tener una idea; es necesario gestar un plan que proyecte el desarrollo y la ejecución del emprendimiento. Las incubadoras son excelentes herramientas para impulsar el nacimiento de empresas, pues proporcionan la asistencia necesaria para crecer. Conoce cómo funcionan y aprovéchalas para emprender.

SESSION 2 (Please choose one workshop from each Session - then select your ticket below)

11:30 AM - 12:30 PM
4. Raising Capital for StartUps: The tough road to success

Of the more than $40 billion of funds raised by venture capital firms, less than 3% is allocated to minority-owned startups. However, if the startup has a “double-minority” owner --for instance, woman and Latina-- that figure drastically drops to just 0.2%. Interact with angel investors and alternative sources of income to learn how you can present your business to obtain funding.

11:30 AM - 12:30 PM
5. Strategies to Expanding and Securing your Business Future

Do you want to expand your business but don’t know how? Are you stagnant and need to create new strategies to secure the financial growth of your business? You may be wondering how to take the next step and grow your business securely beyond its current status. Hear from women entrepreneurs who successfully strategized their businesses' growth and from experts who can help you achieve a new level of success.

11:30 AM - 12:30 PM
6. Branding in the Era of Social Media

Your brand is your company's identity. It is the link that connects your company to your customers and vice versa. A strong brand provides your business value. It is reflected in everything from "look and. feel" to your mission and vision. A strong brand provide value to your organization well beyond your physical assets. Join our Branding Experts and Social Media Influencers to discuss how you can also create a strong brand for your company and for you!

11:30 AM - 12:30 PM
B. Empieza o expande tu negocio en belleza, salud y finanzas ya!

Tienes una idea y no sabes por dónde empezar? Quieres desarrollar o establecer tu negocio con servicios y programas que te ayuden a capacitarte y ampliar las oportunidades económicas como dueño de negocio? Ven a presenter tu caso a estas organizaciones que tienen oportunidades y recursos para que comiences o expandas tu propio negocio.

Buy your ticket today to make sure your spot is reserved!





We loved every single second of the event! The workshops were very informative, we loved the topics, we loved the panelists, and we loved learning from the experts!! Also, it was great that it included lunch!"

Anonymus from 2018 EEL survey Participant

Thanks to Susana G. Baumann & for an excellent event!
The #2018LatinaExpo and Entrepreneur Empowerment Lunch were absolutely inspiring. I loved your questions at the branding session. Let’s geek out on branding again soon."

Danay Escanaverino, CEO. LunaSol Media LLC Speaker

Brand Your Business Brand Yourself was great! The speakers were way more knowledgeable and it could've continued for at least two hours. This was the topic most of us wanted to hear in the age of social media. I believe it was the most important workshop of them all."

Anonymus from 2018 EEL survey Participant

I loved that it was hands on. They were too short to really get into the subjects fully."

Anonymus from 2018 EEL survey Participant

Susana G. Baumann we appreciate the wonderful results of your tireless efforts. is a true driver for women empowerment and business growth. Thanks for having me as a guest speaker. Excited for the future and upcoming events!"

Ana Torres, CEO Global Voice TN Speaker

Excellent event, Susana. Congratulations!"

Jackeline Sansone, Branch Manager, Investors Bank Sponsor

Come and celebrate!



Hon. Mayor Wilda Diaz

Mayor, City of Perth Amboy


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Organized by Latinas in Business Inc., a membership non-profit organization that advocates for the economic empowerment of Latinas and other minority women entrepreneurs



08:00 AM - 09:00 AM
Registration & Breakfast
Location: Lobby
09:00 AM - 09:30 AM
Opening Ceremony
Location: Auditorium
09:30 AM - 10:30 AM
Workshops: Session 1
Location: Rooms 1, 2, 3 and 4
10:30 AM - 11:30 AM
Networking Cafecito Break and Fireside Chat
Location: Auditorium
11:30 AM - 12:30 PM
Workshops Session 2
Location: Rooms 1, 2, 3 and 4
12:30 PM - 02:00 AM
Keynote Speaker, Celebrity Speaker, Awards Ceremony & Luncheon
Location: Auditorium

Want to know more?


  • 161 Newkirk Street, Jersey City, New Jersey, United States
  • Culinary Conference Center


2019 Entrepreneur Empowerment Lunch

3L Communiqué (3LC) is an award-winning event production, public relations, marketing firm, that has partnered with Latinas in Business Inc. to produce events in 2019. For additional information, contact Zayda Rivera at

  • Date: 06/13/2019 08:00 AM - 03/06/2019 02:00 PM
  • Location: New Jersey, USA (Map)