AGENDA


2019 ENTREPRENEUR EMPOWERMENT LUNCH

08:00 AM - 09:00 AM
Registration, Breakfast & Networking

50 First participants to register will receive Door Prizes!

09:00 AM - 09:30 AM
Opening Ceremony

Introduction: Susana G Baumann, President and CEO, Latinas in Business Inc.
Welcome Remarks: Dr Chris M Reber, President, Hudson County Community College and Co-Host
Welcome to the City: Councilman James Solomon
Opening Remarks: Hester Agudosi, Esq., Chief Diversity Officer, NJ Office of Diversity & Inclusion

WORSHOPS: SESSION 1 (Breakout Rooms)

09:30 AM - 10:30 AM
1. WIN THE MARKETING BATTLE: How to get your foot in the door with major buyers

What are large companies looking for in diverse suppliers? How can you market your products to major chains? Learn from entrepreneurs who sold their products to large companies or influencers who worked for those companies and will share how you can sell your products to the general market.

Moderator: Fleriser Bello, Bellas Fashionistas
Panelists: Nelly Reyes, founder and CEO, Freshie Feminine Care; Sandra Garcia Lowery, Encounter Marketing & PR and AfroLatinaBeauty.com; Victoria Flores, co-founder and CEO, Lux Beauty Club

09:30 AM - 10:30 AM
2. THE HEALTHY TREND: Do's and Don'ts in Healthy Food Trends

Consumers’ health is front and center for those who churn out the products that line stores shelves. “Organic,” “no added sugar or artificial ingredients,” “no-GMO,” or “gluten free” are now available to the consumer. Find out the trends that are disrupting the market and hear from companies and local incubators what you need to start or expand your healthy product business.

Moderator: Danay Escanaverino, LunaSol Media
Panelists: Chef Iliana Manganiello; Silvana Restrepo, ServSafe; Lizz Pagan, Franchise Owner, Playa Bowl


09:30 AM - 10:30 AM
3.THE WELLNESS INDUSTRY: Strategies for Productivity and Life-Work Balance

Mindfulness, clean eating, spas and essential oils— it’s all part of the wellness trend that’s growing faster than the veggies in your friend’s rooftop garden. The wellness industry is now worth over $3.7 trillion. Hear from these entrepreneurs how they founded and expanded their wellness businesses, the strategies they use with their clients to help them improve productivity and gain life-work balance, and how they are riding the wellness wave.

Moderator: Dr. Ginny A. Baro; Fearless Women @Work
Panelists: Silvina Rodriguez Picaro, CEO SRP Health Care Communications, Pilar Avila, CEO RENOVAD; Priti Pandya-Patel, Global Enterprises LLC

09:30 AM - 10:30 AM
4. PROGRAMAS PARA STARTUPS: Para Negocios entre 1 y 3 años (español)

Cuando se comienza un negocio no basta tener una idea; es necesario gestar un plan que proyecte el desarrollo y la ejecución del emprendimiento. Los programas y las incubadoras son excelentes herramientas para impulsar el nacimiento de empresas, pues proporcionan la asistencia necesaria para crecer. Conoce cómo funcionan y aprovéchalos para emprender.

Moderator: Gladys Voghlan, CEO K&G Services Agency
Panelists: Trinidad dela Rosa, Rising Tide Capital; Diana Franco, Director, Women Entrepreneur NYC; Esmeralda Herrera, Program Manager, Communitas Americas Incubator


WORKSHOPS: SESSION 2 (Breakout Rooms)

10:45 AM - 11:45 AM
5. BREAK THE FUNDING BARRIER: Successful crowdfunding with Salvador Briggman

Register for this EXCLUSIVE workshop with Salvador Briggman, founder of the popular blog, CrowdCrux, which has been cited by the New York Times, The Walls Street Journal, CNN, and more. He helps entrepreneurs raise money on crowdfunding platforms like Kickstarter and Indiegogo.

10:45 AM - 11:45 AM
6. STRATEGIES AND TECHNOLOGY: Grow Your Business to the Next Level

Do you want to expand your business but don’t know how? Are you stagnant and need to create new strategies or technology to secure the growth of your business? You may be wondering how to take the next step. Hear from entrepreneurs who successfully strategized their businesses' growth and from technology experts who can help you achieve a new level of success.

Moderator: Dr Dale G Caldwell, ED, Rothman Institute of Innovation and Entrepreneurship
Panelists: Michael Santos, MLB Residential Lending LLC; Lionel Cruz, NextHome City Life Realty; Luis Cuneo, Mojavie

10:45 AM - 11:45 AM
7. BRANDING: Influence in the Era of Social Media

Your brand is your company's identity. It is the link that connects your company to your customers and vice versa. A strong brand provides your business value. It is reflected in everything from "look and. feel" to your mission and vision. A strong brand provide value to your organization well beyond your physical assets. Join our Branding Experts and Social Media Influencers to discuss how you can also create a strong brand for your company and for you!

Moderator: Vicky Ayala, Sacred Brand Mastery
Panelists: LeAura Luciano, social media beauty influencer and branding ambassador for major corps., Stephanie Flor, internationally renowned celeb makeup artist and social media influencer; Victoria Jennifer Rodriguez, VJR Enterprises


10:45 AM - 11:45 AM
8. TU INDEPENDENCIA ECONOMICA: Pasos para comenzar tu negocio (español)

Si tienes una idea y no sabes por dónde empezar, o quieres desarrollar o establecer tu negocio y ampliar tus oportunidades económicas en forma independiente, escucha estas estrategias y recursos para que comiences tu propio negocio.

Panel Moderator: Juan Carlos Grajeda, Ready for Business Program
Panelists: Carlos Yepez, PNC Bank; Ramona Cedeño, FiBrick Financial Services; Alejandra Chaparro, 17 Entertainment

CAFECITO BREAK

11:45 AM - 12:15 PM
Networking, Exhibitors and Multi-Activity Break

Network with other entrepreneurs, company executives and VIP guests. Visit exhibitors and learn about products and technology.

12:15 PM - 12:45 PM
Fireside Chat with Ivana de Maria

Informal conversation with Ivana de Maria, Actor, TV Writer and Producer, and Women's Advocate. Ivana will present her new application StoryPlace, an egoless platform that tells extraordinary stories.
Fireside Chat Facilitator: Jackeline Cacho, award-winning journalist and TV Producer, Triunfo Latino

LATINA ENTREPRENEURS AWARD CEREMONY & LUNCHEON

12:45 PM - 01:00 PM
Welcome to the Awards Ceremony and Remarks

Susana G Baumann, President and CEO, Latinas in Business Inc.
Ammie Salom-Rodriguez, Board Member, Lupe Fund

01:00 PM - 01:30 PM
Celebrity Speaker

Cenia Paredes, Fashion Designer and Founder, Cenia New York

01:30 PM - 01:40 PM
Keynote Speaker

First Lady of New Jersey Tammy Snyder Murphy

01:40 PM - 02:30 PM
Awards Ceremony

Special Award: Business Champion to Mayor Wilda Diaz, City of Perth Amboy
Latina Entrepreneur of the Month Awards