Nelly Reyes began her career at the age of 18 working at her father's import and distribution company. She is the daughter of the Founder of Lemisol; The caribbean's best selling feminine care brand dating back to the early 1980s. After spending 20-years learning everything there is to know about the personal care product industry from a US b2b and consumer's perspective, she became fascinated with the world of business.
She enrolled at NYU to pursue a degree in Leadership and Management in 2001, and prior to completing her degree accepted a sales position at STARZ, which eventually relocated her to Los Angeles. There she embraced a clean-living lifestyle and identified an unmet need in the natural feminine care product space. Drawing from her decades of knowledge and business experience, she became passionate about developing and launching the very best natural feminine care product line. She returned to New York to go back to school and pursue her business goals, and in the Spring of 2014 freshie was born.
Nelly's mission for freshie goes beyond selling products. She believes in educating women on embracing overall aware-self-care, and for this reason is committed to dedicating proceeds from the company's online sales to supporting organizations that educate and empower women, through her 'freshie-start' initiative.
freshie is more than feminine care products. It’s a statement. A movement. It’s a belief that what we put on our bodies speaks volumes about who we are and what we care about.
Created with purpose. Made with your health in the forefront of our minds. freshie is made with non toxic plant-derived ingredients, and because we know women value feeling fresh, our products are enhanced with a gentle sensation of freshness- something you won’t find in other brands.
With NO paraben, NO sulfate, and NO DEA, freshie products are gentle enough for daily use and effective enough to help you kick ass at life. The formula is pH-balanced and we promise to never put anything into our products that we wouldn’t use ourselves.
Deeply rooted in the values that helped found freshie is the conviction that women can and will change the world, therefore $1 from each unit sold online, is reserved for organizations that support and empower women.